This project developed through my work photographing a sponsored Zerode athlete, where the focus was on creating natural, performance based imagery in a trail environment. The aim was to produce photographs that felt authentic to the way the brand is represented within the sport, prioritising timing, line choice, and environment.
Following the shoot, Zerode responded positively to the images and selected a number for use, recognising the way the photography aligned with their brand direction. That initial response led to further interest in creating additional imagery.
The images were created with versatility in mind, suitable for digital platforms, editorial use, and broader brand storytelling. The outcome reflects a collaborative approach built on trust, shared visual direction, and an understanding of how the brand wants to be seen within mountain bike culture.
