This project focused on producing a cohesive set of visuals that explored different visual approaches within the Leader House range. The aim was to create imagery that felt authentic to mountain biking while remaining adaptable for a variety of brand and marketing uses.

The location-based photography was shot in a dark, forested environment, using muted tones, deep greens, and natural textures to establish a moody, grounded atmosphere. Working with low light and natural conditions allowed the imagery to feel connected to real riding environments while maintaining a strong visual identity.

To complement the environmental work, a series of studio images were also produced using a more controlled setup. This approach provided a contrasting visual language, allowing for clean, focused imagery that balances the moodier outdoor photographs and adds versatility to the final set.